Rotavision looks the way it works: precise, restrained, and India-first. This page covers the साक्षी identity, the mark, the palette, the type system, and how to use them.
The idea
Sakshi (साक्षी) is Sanskrit for "witness": the one who sees and can attest. That is the whole product, and the whole brand. We are not an AI model company; we are the accountable record beneath the agents that institutions depend on, built for India's regulators, languages, and scale.
The identity carries the name across India's scripts, because the witness is the same idea in every language it governs.
What we won't trade away
The signature
The name rotates through Devanagari, Bengali, Gujarati, Tamil, Telugu, Kannada, and Malayalam, set in Noto Serif. It is the one motif that appears on every page.
Logo
An infinity swoosh rising into an arrow: continuity and forward momentum. The wordmark is always set all-lowercase, "rotavision".
Mark, light background
Mark, dark background
Wordmark lockup
rotavision
App icon / favicon
Colour
Grayscale for structure, a single high-conviction blue for action. Status colours are reserved and never used decoratively.
#010ED0#6B8BFF#EEF1FF#171717#FAFAFA#F5F5F5#E5E5E5#D4D4D4#A3A3A3#737373#525252#404040#262626#171717#16a34a#d97706#dc2626#010ED0Typography
Display and body. Set heavy (800/700) for headlines, regular for text. Clean, neutral, and screen-native.
Labels, code, metadata, and data. It signals technical precision and marks the machine-readable.
The साक्षी signature and its sibling scripts. Reserved for the witness motif, never body copy.
Guidelines
Voice & tone
We write as engineers and domain experts, not marketers: precise, confident, grounded.
Specific numbers, frameworks, and references. No vague superlatives.
We state positions directly, without hedging or passive voice.
We respect the reader's intelligence and explain complexity without dumbing it down.
Indian regulations, institutions, and context are native, not footnotes to a global story.
Press kit
For interviews, coverage, or additional assets, email hello@rotavision.com.
Co-marketing, press, or a brand collaboration, start a conversation.
